Building Brand Authority for NexSys Consulting – An SAP Silver Partner through Social Media Marketing

Client Overview

NexSys Consulting is an SAP Silver Partner offering end-to-end enterprise solutions including SAP S/4HANA migrations, ERP implementations, and managed cloud services. With a presence in North America and Europe, their target audience includes CIOs, digital transformation heads, and enterprise IT managers.

The Challenge

Despite technical expertise and strong partnerships, NexSys had a low brand recall on social media and limited engagement with its target enterprise decision-makers. The company’s LinkedIn page had under 800 followers, inconsistent posting, and minimal thought leadership content. More importantly, they struggled to generate qualified B2B leads through organic and paid social efforts.

Challenges included:

• Lack of brand voice and visual identity on LinkedIn
• Minimal content relevance for enterprise clients
• No structured campaign to showcase SAP expertise
• Poor targeting in previous paid LinkedIn ads

Objectives

1. Strengthen LinkedIn presence and position NexSys as a thought leader in SAP transformations
2. Drive engagement from mid-to-senior level IT professionals and CXOs
3. Generate qualified leads for SAP migration and support services
4. Build a sustainable content pipeline aligned with SAP industry trends

Strategy

1. Social Audit and Persona Mapping

We conducted a full LinkedIn audit and competitive analysis across top-performing SAP partners. This revealed key gaps in NexSys’ content, visual consistency, and engagement strategy.
Next, we developed ICPs (Ideal Customer Profiles) across roles such as:

• CIOs in manufacturing and retail
• CFOs evaluating ERP upgrades
• IT managers responsible for SAP migration planning

2. Thought Leadership Series: “#SAPinAction”

To establish NexSys as a go-to voice, we created a weekly content series showcasing SAP success stories, industry insights, and best practices, using the branded hashtag #SAPinAction.

Key themes included:

• “Why SAP S/4HANA is Future-Proofing Global Supply Chains”
• “5 KPIs You Must Track During SAP Rollouts”
• “Client Diaries: SAP Cloud Success in Retail”

Content formats ranged from carousel posts and short-form videos to infographics and polls.

3. Visual Branding & Engagement Optimization

We refreshed NexSys’ LinkedIn branding with:

• A consistent color palette aligned with SAP’s tone
• Custom post templates with data-driven headlines
• Motion graphics and client quotes for authenticity

We also encouraged leadership (CEO, VP Sales) to engage in posts, tag partners, and share industry insights to humanize the brand.

4. Paid LinkedIn Campaigns – Lead Generation

To capture demand, we launched two LinkedIn lead-gen campaigns targeting North America and DACH (Germany, Austria, Switzerland).
Campaigns were centered around downloadable assets like:

• “CFO’s Guide to SAP S/4HANA ROI”
• “Case Study: $50M Cost Savings via SAP Data Integration”

We used retargeting for users who engaged with organic content but didn’t convert initially.

5. Collaboration with SAP and Industry Influencers

NexSys collaborated with SAP’s official LinkedIn page to repost success stories. We also engaged with niche influencers like ERP consultants and SAP trainers to share NexSys content and mention the brand during live Q&A events.

Execution Timeline

• Month 1–2: Audit, brand revamp, editorial calendar, content production
• Month 3–4: Launch of organic series + paid campaigns
• Month 5–6: Influencer outreach + retargeting, performance tuning
• Tools Used: LinkedIn Campaign Manager, Canva, Buffer, Leadfeeder, Adobe Premiere

Results (6 Months)

• Follower Growth: From 800 to 2,600+ (primarily IT decision-makers)
• Engagement Rate: 4.2% average (vs. industry avg. 1.5%)
• Lead Generation:
  • 40+ qualified B2B leads from LinkedIn ads
  • 22% conversion rate from gated assets
• Pipeline Impact: $1.2M in influenced pipeline within 90 days of campaign
• Thought Leadership: NexSys featured in SAP LinkedIn highlights for Q2

Client Testimonial

“Before this campaign, we were invisible on LinkedIn. Now we’re seeing C-level conversations starting because they read our posts or downloaded our insights. This has changed our digital positioning dramatically.”
— Ankit R., VP of Marketing, NexSys Consulting

Conclusion

This case study demonstrates how B2B tech firms, even in niche verticals like SAP consulting, can create impactful social media campaigns that build credibility and drive measurable results. NexSys went from being virtually unrecognized on LinkedIn to becoming a trusted voice in SAP digital transformation.